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| Whattayamean Pabst doesn't advertise? |
From the story in The New York Post, here:
Even as Budweiser sales have fallen from 50 million barrels a year at the peak, in 1988, to 16 million today, PBR has gone the other way. PBR sales have been on a tear for more than five years and are now up to some 6 million barrels a year. ... The main difference between Pabst and Bud, though, is that Pabst doesn’t advertise: That’s been policy since 1985. The success is strictly a word-of-mouth phenomenon. ... And anyway, Pabst tastes better than Bud: According to Beer Advocate, it gets a crowd-sourced score of 69 (“poor”), compared with 57 (“awful”) for Budweiser, on a scale of 1 to 100.
